Privacy policy

This data protec­tion decla­ra­tion clar­i­fies the type, scope and purpose of the processing of personal data (here­inafter referred to as “data”) within our online offering and the asso­ci­ated websites, func­tions and content as well as external online pres­ences, such as our social media profile. (here­inafter jointly referred to as “online offer”). With regard to the terms used, such as “processing” or “person respon­sible”, we refer you to the defi­n­i­tions in Art. 4 of the Data Protec­tion Basic Regu­la­tion (DSGVO).

Name: Blau­mann & Meyer – Sports Tech­nology UG
Street: Roseg­gerstr. 14
Post­code, City, Country: 39108, Magde­burg, Germany
Commer­cial Register/No.: Local Court Stendal, HRB 23234
Managing Director: Marcel Blau­mann
E-mail address:

Types of data processed:

– Inven­tory data (e.g., names, addresses).
– Contact data (e.g., e-mail, tele­phone numbers).
– Content data (e.g., text input, photographs, videos).
– Contract data (e.g., subject matter of contract, dura­tion, customer cate­gory).
– Payment data (e.g., bank details, payment history).
– Usage data (e.g., websites visited, interest in content, access times).
– Meta/communication data (e.g., device infor­ma­tion, IP addresses).

Processing of special cate­gories of data (Art. 9 para. 1 DSGVO):

No special cate­gories of data are processed.

Cate­gories of data subjects involved in the processing:

– Customers, inter­ested parties, visi­tors and users of the online offer, busi­ness part­ners.
– Visi­tors and users of the online offer.
In the following, we will refer to the persons concerned collec­tively as “users”.

Purpose of processing:

– Provi­sion of the online offer, its contents and shop func­tions.
– Provi­sion of contrac­tual services, service and customer care.
– Answering contact enquiries and commu­ni­cating with users.
– Marketing, adver­tising and market research.
– Secu­rity measures

Status: May 2018

1. Terms used

1.1 ‘Personal data’ means any infor­ma­tion relating to an iden­ti­fied or iden­ti­fi­able natural person (here­inafter ‘data subject’); an iden­ti­fi­able natural person is one who can be iden­ti­fied directly or indi­rectly, in partic­ular by refer­ence to an iden­ti­fier such as a name, an iden­ti­fi­ca­tion number, loca­tion data, an online iden­ti­fier (e.g. a cookie) or to one or more partic­ular char­ac­ter­is­tics which express the phys­ical, phys­i­o­log­ical, genetic, psycho­log­ical, economic, cultural or social iden­tity of that natural person.

1.2 “Processing” means any oper­a­tion or set of oper­a­tions carried out with or without the aid of auto­mated processes relating to personal data. The term is broad and covers prac­ti­cally every handling of data.

1.3 A “controller” is a natural or legal person, public authority, agency or other body which alone or jointly with others deter­mines the purposes and means of the processing of personal data.

2. Applic­able legal basis

In accor­dance with Art. 13 DSGVO we inform you about the legal basis of our data processing. If the legal basis is not mentioned in the data protec­tion decla­ra­tion, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 DSGVO, the legal basis for processing in order to fulfil our services and carry out contrac­tual measures as well as answer inquiries is Art. 6 para. 1 lit. b DSGVO, the legal basis for processing in order to fulfil our legal oblig­a­tions is Art. 6 para. 1 lit. c DSGVO, and the legal basis for processing in order to safe­guard our legit­i­mate inter­ests is Art. 6 para. 1 lit. f DSGVO. In the event that vital inter­ests of the data subject or another natural person make processing of personal data neces­sary, Art. 6 para. 1 lit. d DSGVO serves as the legal basis.

3. Changes and updates to the data protec­tion decla­ra­tion

We ask you to inform your­self regu­larly about the content of our data protec­tion decla­ra­tion. We will adapt the data protec­tion decla­ra­tion as soon as the changes to the data processing carried out by us make this neces­sary. We will inform you as soon as the changes require your coop­er­a­tion (e.g. consent) or other indi­vidual noti­fi­ca­tion.

4. Secu­rity measures

4.1 We shall take appro­priate tech­nical and organ­i­sa­tional measures in accor­dance with Art. 32 DSGVO, taking into account the state of the art, the imple­men­ta­tion costs and the nature, extent, circum­stances and purposes of the processing as well as the different prob­a­bility of occur­rence and severity of the risk to the rights and free­doms of natural persons, in order to comply with the provi­sions of Art. 32 DSGVO.

4.2 The secu­rity measures include in partic­ular the encrypted trans­mis­sion of data between your browser and our server.

5. Disclo­sure and trans­mis­sion of data

5.1 Insofar as we disclose data to other persons and compa­nies (proces­sors or third parties) within the frame­work of our processing, transfer them to them or other­wise grant them access to the data, this shall only take place on the basis of a legal permit (e.g. if the data is trans­ferred to third parties, such as payment service providers, pursuant to Art. 6 Para. 1 lit. b DSGVO), you have consented, a legal oblig­a­tion provides for this or on the basis of our legit­i­mate inter­ests (e.g. when using agents, hosting providers, tax, busi­ness and legal advi­sors, customer care, accounting, settle­ment and similar services which allow us to effi­ciently and effec­tively fulfil our contrac­tual oblig­a­tions, admin­is­tra­tive tasks and duties).

5.2 If we commis­sion third parties with the processing of data on the basis of a so-called “contract processing agree­ment”, this is done on the basis of Art. 28 DSGVO.

6. Trans­fers to third coun­tries

If we process data in a third country (i.e. outside the Euro­pean Union (EU) or the Euro­pean Economic Area (EEA)) or if this is done in the context of the use of third-party services or disclo­sure or transfer of data to third parties, this will only occur if it is done to fulfil our (pre)contractual oblig­a­tions, on the basis of your consent, a legal oblig­a­tion or on the basis of our legit­i­mate inter­ests. Subject to legal or contrac­tual permis­sions, we process or allow the data to be processed in a third country only if the special require­ments of Art. 44 ff. of the German Data Protec­tion Act are met. DSGVO. This means that the processing takes place, for example, on the basis of special guar­an­tees, such as the offi­cially recog­nised deter­mi­na­tion of a data protec­tion level corre­sponding to the EU (e.g. for the USA by the “Privacy Shield”) or compli­ance with offi­cially recog­nised special contrac­tual oblig­a­tions (so-called “stan­dard contrac­tual clauses”).

7. Rights of data subjects

7.1 You have the right to request confir­ma­tion as to whether the data in ques­tion will be processed and to obtain infor­ma­tion about such data and further infor­ma­tion and a copy of the data in accor­dance with Art. 15 DSGVO.

7.2 You have informed us accord­ingly. Art. 16 DSGVO the right to request the comple­tion of the data concerning you or the recti­fi­ca­tion of the incor­rect data concerning you.

7.3 Pursuant to Art. 17 DSGVO, you have the right to demand that the data concerned be deleted imme­di­ately or, alter­na­tively, to demand that the processing of the data be restricted in accor­dance with Art. 18 DSGVO.

7.4 You have the right to demand that the data concerning you which you have provided to us be received in accor­dance with Art. 20 DSGVO and that it be trans­ferred to other respon­sible parties.

7.5 Pursuant to Art. 77 DSGVO, you also have the right to file a complaint with the compe­tent super­vi­sory authority.

8. Right of revo­ca­tion

They have the right to revoke consents granted pursuant to Art. 7 para. 3 DSGVO with effect for the future.

9. Right of objec­tion

You may object at any time to the future processing of the data concerning you in accor­dance with Art. 21 DSGVO. In partic­ular, you may object to the processing of your data for the purposes of direct marketing.

10. Cookies and right of objec­tion in the case of direct adver­tising

10.1 “Cookies” are small files that are stored on users’ computers. Different data can be stored within the cookies. A cookie is primarily used to store infor­ma­tion about a user (or the device on which the cookie is stored) during or after the user’s visit to an online service. Tempo­rary cookies, or “session cookies” or “tran­sient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. The content of a shop­ping basket in an online shop or a login status, for example, can be stored in such a cookie. Cookies are referred to as “perma­nent” or “persis­tent” and remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. The inter­ests of the users who are used for range measure­ment or marketing purposes can also be stored in such a cookie. Third party cookies” are cookies from providers other than the person respon­sible for oper­ating the online service (other­wise, if they are only their cookies, this is referred to as “first party cookies”).

10.2 We use tempo­rary and perma­nent cookies and clarify this in the context of our data protec­tion decla­ra­tion.
If users do not wish cookies to be stored on their computer, they are asked to deac­ti­vate the corre­sponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of your browser. The exclu­sion of cookies can lead to func­tional restric­tions of this online offer.

10.3 A general objec­tion to the use of cookies for online marketing purposes can be raised for a large number of services, espe­cially in the case of tracking, via the US website or the EU website . In addi­tion, cookies can be saved by deac­ti­vating them in the browser settings. Please note that in this case not all func­tions of this online offer can be used.

11. Dele­tion of data

11.1 The data processed by us shall be deleted or their processing restricted in accor­dance with Art. 17 and 18 DSGVO. Unless expressly stated in this data protec­tion decla­ra­tion, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal oblig­a­tions to retain them. If the data are not deleted because they are required for other and legally permis­sible purposes, their processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commer­cial or tax reasons.

11.2. Germany: According to legal require­ments, data is stored in partic­ular for 6 years in accor­dance with § 257 para. 1 HGB (German Commer­cial Code) (commer­cial books, inven­to­ries, opening balance sheets, annual finan­cial state­ments, commer­cial letters, accounting records, etc.) and for 10 years in accor­dance with § 147 para. 1 AO (German Tax Code) (books, records, manage­ment reports, accounting records, commer­cial and busi­ness letters, docu­ments rele­vant for taxa­tion, etc.).

12. Order processing in the online shop and customer account

12.1 We process the data of our customers within the frame­work of the order processes in our online shop in order to enable them to select and order the selected prod­ucts and services, as well as their payment and delivery, or execu­tion.

12.2 The processed data includes inven­tory data, commu­ni­ca­tion data, contract data, payment data and the persons concerned, our customers, inter­ested parties and other busi­ness part­ners. Processing is carried out for the purpose of providing contrac­tual services within the frame­work of oper­ating an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shop­ping basket and perma­nent cookies to store the login status.

12.3 Processing takes place on the basis of Art. 6 Para. 1 lit. b (execu­tion of order processes) and c (legally required archiving) DSGVO. The infor­ma­tion marked as neces­sary is required to substan­tiate and fulfil the contract. We disclose the data to third parties only within the scope of delivery, payment or within the scope of the statu­tory permits and oblig­a­tions to legal advi­sors and author­i­ties. The data will only be processed in third coun­tries if this is neces­sary for the fulfil­ment of the contract (e.g. at the customer’s request upon delivery or payment).

12.4 Users may option­ally create a user account, in partic­ular by viewing their orders. Within the scope of regis­tra­tion, the required manda­tory infor­ma­tion will be commu­ni­cated to the users. The user accounts are not public and cannot be indexed by search engines. If users have termi­nated their user account, their data will be deleted with regard to the user account, subject to its reten­tion for commer­cial or tax reasons pursuant to Art. 6 para. 1 lit. c DSGVO. Data in the customer account shall remain until it is deleted with subse­quent archiving in the event of a legal oblig­a­tion. It is the respon­si­bility of the users to back up their data before the end of the contract in the event of termi­na­tion.

12.5 Within the scope of regis­tra­tion and renewed regis­tra­tions as well as use of our online services, we store the IP address and the time of the respec­tive user action. The storage is based on our legit­i­mate inter­ests, as well as the user’s protec­tion against misuse and other unau­tho­rized use. These data will not be passed on to third parties unless it is neces­sary to pursue our claims or there is a legal oblig­a­tion pursuant to Art. 6 para. 1 lit. c DSGVO.

12.6 The dele­tion takes place after expiry of legal warranty and compa­rable oblig­a­tions, the neces­sity of data storage is reviewed every three years; in the case of legal archiving oblig­a­tions, the dele­tion takes place after their expiry (end of commer­cial (6 years) and tax (10 years) reten­tion oblig­a­tion); infor­ma­tion in the customer account remain until its dele­tion.

13. Busi­ness analyses and market research

13.1 In order to run our busi­ness econom­i­cally, to iden­tify market trends, customer and user wishes, we analyse the data avail­able to us on busi­ness trans­ac­tions, contracts, enquiries, etc., in order to iden­tify the most suit­able and appro­priate solu­tions. We process inven­tory data, commu­ni­ca­tion data, contract data, payment data, usage data, meta­data on the basis of Art. 6 para. 1 lit. f. DSGVO, whereby the persons concerned include customers, inter­ested parties, busi­ness part­ners, visi­tors and users of the online offer. The analyses are carried out for the purpose of economic eval­u­a­tions, marketing and market research. We can consider the profiles of the regis­tered users with infor­ma­tion, e.g. on their purchase trans­ac­tions. The analyses serve us to increase the user friend­li­ness, the opti­miza­tion of our offer and the busi­ness economy. The analyses serve us alone and are not disclosed exter­nally unless they are anony­mous analyses with summa­rized values.

13.2 If these analyses or profiles are personal, they will be deleted or made anony­mous upon termi­na­tion by the user, other­wise after two years from the conclu­sion of the contract. In all other respects, the macro­eco­nomic analyses and general trend defi­n­i­tions shall be prepared anony­mously wher­ever possible.

14. Credit rating infor­ma­tion

14.1 Insofar as we make advance payment (e.g. in the case of purchase on account), we reserve the right, in order to safe­guard legit­i­mate inter­ests, to obtain iden­tity and cred­it­wor­thi­ness infor­ma­tion for the purpose of assessing the credit risk on the basis of math­e­mat­ical-statis­tical proce­dures from service compa­nies (credit agen­cies) specialised in this area.

14.3 We process the infor­ma­tion on the statis­tical prob­a­bility of non-payment received from credit agen­cies within the frame­work of an appro­priate discre­tionary deci­sion on the estab­lish­ment, execu­tion and termi­na­tion of the contrac­tual rela­tion­ship. In the event of a nega­tive result of the credit assess­ment, we reserve the right to refuse payment on account or any other advance payment.

14.4 The deci­sion as to whether we shall make advance payment shall be made in accor­dance with Art. 22 DSGVO solely on the basis of an auto­mated deci­sion in the indi­vidual case, which our soft­ware makes on the basis of the infor­ma­tion provided by the credit agency.

14.5 If we obtain your express consent, the legal basis for the credit rating infor­ma­tion and the trans­mis­sion of the customer’s data to the credit agen­cies is the consent pursuant to Art. 6 Para. 1 lit. a, 7 DSGVO. If no consent is obtained, our legit­i­mate inter­ests in the reli­a­bility of your payment claim are the legal basis pursuant to Art. 6 Para. 1 lit. f. DSGVO.

15. Contact and Customer Service

15.1 When estab­lishing contact with us (via contact form or e-mail), the user’s details are processed for processing the contact request and its processing in accor­dance with Art. 6 Para. 1 lit. b) DSGVO.

15.2 The user’s details can be stored in our Customer Rela­tion­ship Manage­ment System (“CRM System”) or compa­rable inquiry organ­i­sa­tion.

15.3 We delete the requests if they are no longer neces­sary. We check the neces­sity every two years; inquiries from customers who have a customer account are stored perma­nently and refer to the customer account details for dele­tion. Further­more, the statu­tory archiving oblig­a­tions apply.

16. Collec­tion of access data and log files

16.1 On the basis of our legit­i­mate inter­ests within the meaning of Art. 6 Para. 1 lit. f. of the German Civil Code, we collect DSGVO data on each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data trans­ferred, noti­fi­ca­tion of successful access, browser type and version, the user’s oper­ating system, referrer URL (the previ­ously visited page), IP address and the requesting provider.

16.2 Log file infor­ma­tion is stored for a maximum period of seven days for secu­rity reasons (e.g. to clarify misuse or fraud) and then deleted. Data, the further storage of which is neces­sary for evidence purposes, is excluded from dele­tion until the respec­tive inci­dent has been finally clar­i­fied.

17. Online pres­ences in social media

17.1 On the basis of our legit­i­mate inter­ests within the meaning of Art. 6 Para. 1 lit. f. we main­tain the following DSGVO online pres­ences within social networks and plat­forms in order to commu­ni­cate with customers, inter­ested parties and users active there and to inform them about our services. When calling up the respec­tive networks and plat­forms, the terms and condi­tions and data processing guide­lines of their respec­tive oper­a­tors apply.

17.2 Unless other­wise stated in our data protec­tion decla­ra­tion, we process user data insofar as they commu­ni­cate with us within the social networks and plat­forms, e.g. compose arti­cles on our online pres­ences or send us messages.

18. Google Analytics

18.1 On the basis of our legit­i­mate inter­ests (i.e. interest in the analysis, opti­mi­sa­tion and economic oper­a­tion of our online offer in the sense of Art. 6 Para. 1 lit. f. of the German Civil Code), we shall make reason­able efforts to ensure that the infor­ma­tion provided on this website is correct and up-to-date. DSGVO) Google Analytics, a web analysis service of Google LLC (“Google”). Google uses cookies. The infor­ma­tion gener­ated by the cookie about users’ use of the website is gener­ally trans­mitted to and stored by Google on servers in the United States.

18.2 Google is certi­fied under the Privacy Shield Agree­ment and thus offers a guar­antee of compli­ance with Euro­pean data protec­tion law (

18.3 Google will use this infor­ma­tion on our behalf to eval­uate the use of our online services by users, to compile reports on the activ­i­ties within this online service and to provide us with other services asso­ci­ated with the use of this online service and the Internet. Pseu­do­ny­mous user profiles can be created from the processed data.

18.4 We use Google Analytics only with acti­vated IP anonymi­sa­tion. This means that the IP address of the user is short­ened by Google within member states of the Euro­pean Union or in other contracting states of the Agree­ment on the Euro­pean Economic Area. Only in excep­tional cases will the full IP address be trans­mitted to and trun­cated by Google on servers in the United States.

18.5 The IP address trans­mitted by the user’s browser will not be merged with other data held by Google. Users may refuse the use of cookies by selecting the appro­priate settings on their browser, they may also refuse the use of cookies by selecting the appro­priate settings on their browser, they may refuse the use of cookies by selecting the appro­priate settings on their browser, and they may refuse the processing of cookies by selecting the appro­priate settings on Google, and they may refuse the processing of cookies by selecting the appro­priate settings on Google’s website, and by down­loading and installing the browser plugin avail­able at the following link:

18.6 Further infor­ma­tion on the use of data by Google, setting and objec­tion options can be found on the websites of Google: (“Use of data by Google for your use of websites or apps of our part­ners”), (“Use of data for adver­tising purposes”), (“Manage infor­ma­tion that Google uses to show you adver­tising”).

20. Face­book, Custom Audi­ences and Face­book Marketing Services

20.1 Due to our legit­i­mate inter­ests in the analysis, opti­mi­sa­tion and economic oper­a­tion of our online service and for these purposes, the so-called “Face­book pixel” of the social network Face­book, which is oper­ated by Face­book Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resi­dent in the EU, Face­book Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Face­book”), is used within our online service.

20.2 Face­book is certi­fied under the Privacy Shield Agree­ment and thereby provides a guar­antee of compli­ance with Euro­pean data protec­tion law (

20.3 With the help of Face­book pixels, Face­book is able on the one hand to deter­mine the visi­tors of our online offer as the target group for the presen­ta­tion of ads (so-called “Face­book ads”). Accord­ingly, we use the Face­book pixel to display the Face­book ads placed by us only to Face­book users who have shown an interest in our online offering or who have certain char­ac­ter­is­tics (e.g. inter­ests in certain topics or prod­ucts that are deter­mined on the basis of the websites visited) that we transmit to Face­book (so-called “custom audi­ences”). Using Face­book pixels, we also want to ensure that our Face­book ads match the poten­tial interest of users and are not annoying. Using Face­book pixels, we can also track the effec­tive­ness of Face­book ads for statis­tical and market research purposes by seeing if users were referred to our website after clicking on a Face­book ad (known as “conver­sion”).

20.4 Face­book processes the data in accor­dance with Facebook’s Data Usage Policy. Accord­ingly, general infor­ma­tion on the presen­ta­tion of Face­book ads is provided in Facebook’s data usage policy: Specific infor­ma­tion and details about Face­book pixels and how they work can be found in the help section of Face­book:

20.5 You may opt out of Face­book pixel collec­tion and use of your infor­ma­tion to display Face­book Ads. To set what types of ads you see within Face­book, you can go to the page set up by Face­book and follow the instruc­tions on the settings for usage-based ads: The settings are plat­form-inde­pen­dent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

20.6 You may also opt-out of the use of cookies to measure reach and for adver­tising purposes via the Network Adver­tising Initia­tive opt-out page ( and addi­tion­ally via the US website ( or the Euro­pean website (

27. Commu­ni­ca­tion by post, e-mail, fax or tele­phone

27.1 We use means of distance commu­ni­ca­tion such as post, tele­phone or e-mail for busi­ness trans­ac­tions and marketing purposes. We process inven­tory data, address and contact data as well as contract data of customers, partic­i­pants, inter­ested parties and commu­ni­ca­tion part­ners.

27.2 Processing takes place on the basis of Art. 6 para. 1 lit. a, Art. 7 DSGVO, Art. 6 para. 1 lit. f DSGVO in conjunc­tion with legal require­ments for adver­tising commu­ni­ca­tions. Contact will only be estab­lished with the consent of the contact part­ners or within the scope of the legal permis­sions, and the processed data will be deleted as soon as they are not required and other­wise with objection/ revo­ca­tion or the omis­sion of the autho­riza­tion bases or legal archiving oblig­a­tions.

Please note: Please indi­cate the contents of the newsletter and the eval­u­a­tion of the opening and clicking behav­iour as early as during regis­tra­tion, i.e. in the regis­tra­tion form, e.g:

Our newsletter contains infor­ma­tion about our prod­ucts, offers, promo­tions and our company.

Dispatch service provider: The newsletter is sent via “MailChimp”, a newsletter dispatch plat­form of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the ship­ping service provider here: The Rocket Science Group LLC d/b/a MailChimp is certi­fied under the Privacy Shield Agree­ment and thus offers a guar­antee to comply with the Euro­pean data protec­tion level (

28. Newsletter

28.1 With the following infor­ma­tion we inform you about the contents of our newsletter as well as the regis­tra­tion, dispatch and statis­tical eval­u­a­tion proce­dures and your rights of objec­tion. By subscribing to our newsletter, you declare your agree­ment with the receipt and the described proce­dures.

28.2 Content of the Newsletter: We send newslet­ters, e-mails and other elec­tronic noti­fi­ca­tions containing adver­tising infor­ma­tion (here­inafter “Newsletter”) only with the consent of the recip­ient or legal permis­sion. If the contents of the newsletter are specif­i­cally described within the scope of regis­tra­tion, they are deci­sive for the consent of the user. In addi­tion, our newslet­ters contain infor­ma­tion on our prod­ucts, offers, promo­tions and our company.

28.3 Double opt-in and logging: The regis­tra­tion to our newsletter takes place in a so-called double opt-in proce­dure. I.e. after regis­tra­tion you will receive an e-mail in which you will be asked to confirm your regis­tra­tion. This confir­ma­tion is neces­sary so that nobody can register with external e-mail addresses. The regis­tra­tions for the newsletter are logged in order to be able to prove the regis­tra­tion process according to the legal require­ments. This includes the storage of the regis­tra­tion and confir­ma­tion time, as well as the IP address. Like­wise the changes of your data stored with the Versand­di­en­stleister are logged.

28.4 Dispatch service provider: The dispatch of the newsletter takes place via “MailChimp”, a newsletter dispatch plat­form of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the ship­ping service provider here: The Rocket Science Group LLC d/b/a MailChimp is certi­fied under the Privacy Shield Agree­ment and thus offers a guar­antee to comply with the Euro­pean data protec­tion level (

28.5 If we use a ship­ping service provider, the ship­ping service provider may, according to its own infor­ma­tion, use this data in pseu­do­ny­mous form, i.e. without allo­ca­tion to a user, to opti­mise or improve its own services, e.g. for the tech­nical opti­mi­sa­tion of the dispatch and presen­ta­tion of the newsletter or for statis­tical purposes in order to deter­mine from which coun­tries the recip­i­ents come. However, the dispatch service provider does not use the data of our newsletter recip­i­ents to write to them itself or pass them on to third parties.

28.6 Regis­tra­tion data: In order to subscribe to the newsletter, it is suffi­cient for you to provide your e-mail address. Option­ally, we ask you to enter a name in the newsletter in order to address you person­ally.

28.7 Perfor­mance measure­ment – The newslet­ters contain a so-called “web-beacon”, i.e. a pixel-sized file, which is retrieved from our server when the newsletter is opened, or from the server of a dispatch service provider if we use one. Within the scope of this retrieval, tech­nical infor­ma­tion, such as infor­ma­tion about the browser and your system, as well as your IP address and time of retrieval are first collected. This infor­ma­tion is used to tech­ni­cally improve the services on the basis of tech­nical data or target groups and their reading behav­iour on the basis of their retrieval loca­tions (which can be deter­mined with the help of the IP address) or access times. The statis­tical surveys also include deter­mining whether the newslet­ters are opened, when they are opened and which links are clicked. For tech­nical reasons, this infor­ma­tion can be assigned to the indi­vidual newsletter recip­i­ents. It is, however, neither our endeavour nor, if used, that of the dispatch service provider to observe indi­vidual users. The eval­u­a­tions serve us much more to recog­nize the reading habits of our users and to adapt our contents to them or to send different contents according to the inter­ests of our users.

28.8. Germany: The dispatch of the newsletter and the perfor­mance measure­ment are based on the consent of the recip­i­ents according to Art. 6 Para. 1 lit. a, Art. 7 DSGVO in conjunc­tion with § 7 Para. 2 No. 3 UWG or on the legal permis­sion according to § 7 Para. 3 UWG.

28.10. The regis­tra­tion proce­dure is recorded on the basis of our legit­i­mate inter­ests pursuant to Art. 6 para. 1 lit. f DSGVO and serves as proof of consent to receive the newsletter.
28.11. Recip­i­ents of our newslet­ters can cancel their subscrip­tion at any time, i.e. revoke their consent. You will find a link to cancel the newsletter at the end of each newsletter. At the same time, your consent to the measure­ment of your success will expire. A sepa­rate revo­ca­tion of the perfor­mance measure­ment is unfor­tu­nately not possible, in which case the entire newsletter subscrip­tion must be cancelled. With the cancel­la­tion of the newsletter, the personal data are deleted, unless their storage is legally required or justi­fied, in which case their processing is limited only to these excep­tional purposes. In partic­ular, we may store the deleted e-mail addresses for up to three years on the basis of our legit­i­mate inter­ests before we delete them for the purpose of sending the newsletter in order to be able to prove that we have previ­ously given our consent. The processing of this data is limited to the purpose of a possible defence against claims. An indi­vidual dele­tion request is possible at any time, provided that the former exis­tence of a consent is confirmed at the same time.

29 Inte­gra­tion of services and contents of third parties

29.1 Within the scope of our online offer and on the basis of our legit­i­mate inter­ests (i.e. interest in the analysis, opti­mi­sa­tion and economic oper­a­tion of our online offer within the meaning of Art. 6 Para. 1 lit. f. of the German Civil Code), we shall not be liable for any loss or damage arising out of or in connec­tion with the use of our online offer. DSGVO) content or service offers from third parties in order to inte­grate their content and services, such as videos or fonts (here­inafter uniformly referred to as “content”). This always presup­poses that the third-party providers of this content perceive the IP address of the user, since they would not be able to send the content to their browser without the IP address. The IP address is there­fore required for the presen­ta­tion of this content. We make every effort to use only those contents whose respec­tive providers only use the IP address to deliver the contents. Third party providers may also use so-called pixel tags (invis­ible graphics, also known as “web beacons”) for statis­tical or marketing purposes. Pixel tags” can be used to eval­uate infor­ma­tion such as visitor traffic on the pages of this website. The pseu­do­ny­mous infor­ma­tion may also be stored in cookies on the user’s device and may contain, among other things, tech­nical infor­ma­tion about the browser and oper­ating system, refer­ring web pages, visit times and other infor­ma­tion about the use of our online offering, as well as may be linked to such infor­ma­tion from other sources.

29.2 The following presen­ta­tion provides an overview of third party providers and their content, together with links to their data protec­tion decla­ra­tions, which contain further infor­ma­tion on the processing of data and, in some cases already mentioned here, possi­bil­i­ties for objec­tion (so-called opt-out).
– If our customers use the payment services of third parties (e.g. PayPal or Sofortüber­weisung), the terms and condi­tions and the privacy policy of the respec­tive third parties, which are avail­able within the respec­tive websites or trans­ac­tion appli­ca­tions, apply.

– External fonts from Google, LLC, (“Google Fonts”). The Google Fonts are inte­grated by a server call at Google (usually in the USA). Privacy policy:, Opt-Out:

– Videos from the “YouTube” plat­form of third-party provider Google Inc., 1600 Amphithe­atre Parkway, Moun­tain View, CA 94043, USA. Privacy Policy:, Opt-Out: